Blue Sugar's brand identity design captures the essence of a modern, sophisticated home bakery that blends elegance with a passion for creating delicious baked goods.
Through its elegant logo, carefully curated color palette, striking imagery, and consistent branding across all touchpoints, Blue Sugar successfully conveys its dedication to quality and the art of baking, creating a memorable and inviting experience for its customers.
Blue Sugar is a brand with ambition, trust and simplicity. It has a tone of seriousness and perfection.
Merging elements to the background and promote the idea of "Emergence". Maintaining spotlight on the product. Photos bleeding to the edge with slight black/ deep blue on the ends. Keep high saturation, contract and highlights. Avoid vignette, grainy or blurry effect.
CREATIVE DIRECTION
Guidelines:
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Follow the photography guidelines for social media thumbnails. Do not use bright/ saturated/ vibrant pictures on the grid.
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Try to maintain a combination of product photos, lifestyle photos, packaging photos, BTS, ingredient photos and aesthetic photos in a tile of 9 posts.
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Maintain consistency in the cover page for highlights. The cover page should explain the internal content.
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Do not keep more than 5 highlights. Ensure that the important information like menu, reviews and terms and conditions are present on the highlights section.
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Add substantial BTS content on stories and posts.
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Feel free to put forward your opinion on bakery related topics/ any other general topic on stories.
SOCIAL MEDIA DESIGN
