The current logo features the brand name in a unique font which is a combination of classic and modern typography. The low height and thickness of the font is suggesting strength, stability and empathy. The balance created by slants in the logo is adding a touch of uniqueness and character to the overall composition. The letters are slightly bent, symbolizing the brand's adaptability and willingness to go beyond traditional boundaries. The font choice reflects a sense of professionalism and sophistication, while the slight bends add a subtle touch of creativity and approachability.The thinning of the fonts suggests attention to detail and craftsmanship. Overall the logo is simple, ambitious and impactful, something that Iron Tailor stands for.
THE
LOGO
Sleek and Simple packaging design for Iron Tailor leaves room for the command over the name with an essence of sophistication.
PACKAGING
SOCIAL MEDIA
GUIDELINES
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Follow the photography guidelines for social media thumbnails. Do not use bright/ saturated/ vibrant pictures on the grid.
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Try to maintain a combination of product photos, lifestyle photos, packaging photos, BTS, closeup leather quality / stitching photos and aesthetic photos in a tile of 9 posts.
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Maintain consistency in the cover page for highlights. The cover page should explain the internal content.
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Do not keep more than 5 highlights. Ensure that the important information like Leather care, reviews and terms and conditions are present on the highlights section.
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Add substantial BTS (making of the products, wearhouse, etc) content on stories and posts.
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Feel free to put forward your opinion on Leather related topics/ any other general or interactive topic on stories.
