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JUFT is a reflection of confidence. Visuals of the brand are supposed to be indulged in fun and cadidness. The comfortable house party retro vibe, with a touch of high fashion.
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Juft is a luxury shoe brand. The brand is about being seen, admired and bold.
To contain sharp shadows, flash lights and night shoots. Winged makeup, contrasting attires at girls night out set. Props to contain phone-booth, record player, wine and champagne. Filled with shimmers, glasses and fun elements, the photos to depict energy, luxury and youth.
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