The Paintbox's brand identity design revolves around the timeless concept that nail care is a symbol of sophistication and luxury. Every element, from color choices to packaging and messaging, is carefully crafted to convey this sense of refinement and elevate the nail care experience for its customers.
THE LOGO
This logo concept was developed from the classic notion that nail care is associated with sophistication and luxe. This delicate but definite mark is defined using the outline of a nail polish bottle which is the primary service of the brand. The logo is classy, unisex and inviting.
The element of the logo is sharp and has edges of shine to subtly hint luxury. The letter "P" in the element seems to be occurring, not just existing, in the same way designs at TPB are not just sold but unpacked and curated.
The solid circle adds definition and strength to the logo and creates a sense of space.
Carefully omitted lines leave this mark open to some interpretation, the slightest hint of optical illusion. The unexpected designs curated at TPB provoke thought and emotion, and so this visual gently toys with the viewer.
The design of The Paintbox's brand identity revolves around a timeless and classic notion of nail care as an emblem of refinement.
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